"Every Monday my team spent half the day building the weekly report. By the time it was ready, everyone already knew the news."
Time spent building weekly report
4–5 hrs (2 people)
0 — fully automated
Report delivery time
Monday 2–3pm
Monday 7am
Data freshness
7–10 days old
previous day
The Problem
A regional FMCG distributor had a Monday ritual nobody enjoyed: two employees would spend the morning pulling sales numbers from their distribution software, stock levels from a warehouse spreadsheet, collection data from the accounting system, and route performance from the logistics tool — then manually building a single PowerPoint for the management meeting at 2pm. The report was often unfinished by the time the meeting started. The data was for the previous week.
How It Was Done
Management made decisions based on numbers that were 7–10 days old by the time they saw them. The employees building the report worked under time pressure every Monday and couldn't do anything else until it was done. When an employee was on leave, the report was late or didn't happen. There was no way to get a mid-week pulse on performance without repeating the whole process.
What We Changed
We connected all four data sources into an automated reporting flow. Every Monday at 7am — before anyone arrives at the office — the report is compiled, formatted, and delivered to the management team's email and WhatsApp. The format matches exactly what the team was building manually, including the charts they were used to. A shorter daily summary also runs each morning, giving the owner a one-minute view of yesterday's performance without waiting for Monday.
"The report was ready before I sat down at my desk on Monday. I didn't believe it the first time — I thought someone had come in early."
Related Service
Automated Reporting
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